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The Birth of the Hard Rock Movement

For hard we must mean all that music, developed from the second half of '60, that it has pushed the natural aesthetic and aggressive elements of the rock music, expressing them through a strong instrumental characterization and a remarkable sonic search.

Since the culture and juvenile music of those years were marked by a physical and mental impulse of freedom, and by the taste for the "new", the "various", the provocative act, the hard rock have been expression of that social and cultural climate. Obviously the "hard rock" is not dulled suddenly but it has been the ideal point of landing and convergence of various elements.

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Cream
The original shape of the rock was in the USA, in the '50. It represented not only a new and shattering force, in closely musical sense, but it expressed the dissatisfaction, the restlessness, the young revolting behaviour in the comparisons of the conservative society. Rock'n'roll carried a remarkable wind of beat and energy, imposing the idea of "young music", expression of a new way to be. That kind of "physicalness" was an innovation in the "White" music, but it was, since long time, an essential and constant element of "Black" music; rock'n'roll is the result of the mix between "White" traditional American music (country) and the "Black " music, fused in a brand new explosive mixture, strengthened from the continuous electrification of the instruments.

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Deep Purple
In the '50, the primary source of the new young culture was ingenuous, oriented towards an existential antagonism ("parent-sons") rather that towards a social and political antagonism ("young men-society"), and consequently the rock'n'roll kept a strong character of introspective music, but it never reached up that total antagonistic and subversive strength who would have been typical of the rock of the '60. It was within the "Beat" movement that the first really "musically dangerous" seeds came out, a prelude to future upsets.

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Jimi Hemdrix
The more extremist and innovating bands, during the years '62-'66, were the Kinks, the Animals, the Savages, the Pretty Things, and above all the Who and the Yardbirds. In the second half of '60 the young movement and its culture were to the maximum of their strength. The Hippies and the Beatnik, under the push of historical events such as the slaughter in Vietnam, opposed the pacifism, the antimilitarism, an enormous requirement of life and freedom against the outlines of the dominant society. The world of "business" tried to pollute and to neutralize that subversive and alarming movement, transforming it in a more innocuous event of fashion and of money. This "design of normalization" has taken more and more shape and effectiveness. However, during some years the Hip and Beat culture it has been able to express itself totally, writing vibrating and amazing pages.

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Led Zeppelin
In those years the Hard Rock was born - the most energetic, the most provocative, the most extremist of numerous rock's sons. The hard rock therefore has exasperated all the tensions and the ferments of years 1966-1970 and has designed a genuine and melted identity. With the rise of the first "hard" bands (Cream, Jimi Hendrix) the rock has made own, in a complete way, the idea of "improvisation", of a creative instrumental freedom, until then typical of the jazz musicians. The rock'n'roll and the "beat" were born as "structure-song" compositions, and every attempt of improvisation was much limited: the hard rock smashed every temporal, sonorous and emotional dimension, and the concerts turned into strong sensational events; the music slid free, powerful and dragging. Moreover, Jimi Hendrix and Jeff Beck made giant steps into the use of the electric instruments.

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Uriah Heep
All the rock universe would have to thank those 2 genius for the following evolution of the rock music. Therefore it was possible to create distorted sonic dimensions; nobody could think such development in music a few years before. Hard rock, more than every other genre of music, placed its attention on the soloistic role of the musicians. In the beginning, the hard rocker, was a sort of experimenter who explored all the possibilities of his instrument trying to pull out every possible and imaginable sound, engaging a never ending challenge with himself and with his instrument. The most amazing hard rock musicians (Jimi Hendrix, Ritchie Blackmore, Jimi Page), after having "squeezed" until the end their instruments and after having played them atrociously and played in the more absurd positions, they destroyed them on the stage, because in this way they were able to obtain new unknown sounds.

This challenge never could not happen in the jazz or in the other less energetic and elettrificate musical shapes of the hard rock. Who did not understand this particular relationship between musician and his own instrument, has always thought that the destruction of the instruments was only a spectacular aspect of the show. As long as the business world was not able to bridle the creative energy, the hard rock has known its best moments. But during the years '72-'75, the business world around the hard rock increased its dimension, so the quality of the hard music has gone.